We had two distinct personalities and purposes in one company. It became hard to tell what we focused on.
And no one can be world class at everything.
So I dug in to determine the best way to sort this out. I needed to execute our very own Radr program on ourselves. With Radr, we uncovered our big idea, core truths, and focus. It’s tough to work on your business while still operating in the business, but I found insightful concepts about who we were and how we could be competitive. This forged a new direction.
Today I’d like to announce a new addition to our family. A company that we’ve spent over a year making—Second Form.
Second Form isn’t just a new name for the digital team at Rise. It’s a completely separate, but complimentary company. When a business needs both a strong competitive strategy and an engaging digital experience, both sides work beautifully together. But having distinct companies means both can grow independently while maintaining a tight focus around the purpose and mission each have. And the best part—it allows each to focus on being world-class.
At Second Form, we don’t try to do everything. We focus our energy on designing digital spaces and experiences that connect people to you. And our mission is to create websites and apps that help people get things done.
At Rise, we’ll continue to create value for business leaders by helping them exist in a market of one.
I’m incredibly excited for this next chapter. We’re confident this will be the best direction for us and our clients. Please let me know what you think of our new Second Form site and the detailed stories around our latest project launches.