It’s not about creating widgets and generating output, it’s about achieving outcomes.

Jeff Gothelf has worked for many years as a product designer and team leader. These days he spends more time as a teacher, workshop leader and public speaker. In 2013, he published his first book, Lean UX: Applying lean principles to improve user experience (O’Reilly). He’s led successful, cross-functional, collaborative, agile teams at organizations of all sizes.

In this episode, Stephan and Jeff talk about design, technology, and how businesses are navigating the challenges of integrating both into their culture.

Links from this episode

• Jeff Gothelf
  • Twitter
• Neo.com
• Jeff's book, Lean UX
• Lean UX on Amazon.com

Show notes

• What the support of Jeff’s wife means to him [02:05]
• What design means to Jeff [03:12]
• Can good design be taught? [09:40]
• Companies are struggling to understand design, lean UX, and agile. Why? [12:00]
• The cultural shift needed for lean UX and agile [13:50]
• The lean mindset [15:15]
• Most companies are hiring agile for the wrong reason [16:40]
• This risks of speaking up in opposition to the plan [20:20]
• The overwhelming majority of work in the first half of Jeff’s career… [21:50]
• How do you help someone get over the fear of not delivering? [24:18]
• One of the most eye opening exercised you can do with your clients [29:10]
• The Wizard of Oz MVP [33:36]
• Any business that seeks to scale in the 21st century is a software business [36:48]