Articles about Improve.
Tales from design—Turning user data into insights
“This just isn’t right,” Bryan murmured as he peered over his desk staring at the H&H Tattoo website on his iMac.
Our guts told us the H&H website could perform better and that the content wasn’t exactly what people wanted.
It just didn’t feel right.
What today’s popular media companies taught us about serving up content
When you break down the etymology of the word magazine, it comes from a 16th century Arabic term makzin or makzan, meaning storehouse. As it turns out, going back to your roots is a really great place to begin thinking about the future. While media companies are learning to adapt to new trends and conditions across a myriad of platforms, they cannot lose sight of their origins—as storehouses for great content.
Create a better website experience with Hotjar
My new favorite tool to improve websites and web apps is Hotjar. Since it’s new, here’s the lowdown on what Hotjar can do for you and why we use it at Second Form.
Solve problems in motion
I obsess over how we do our work at Second Form. I don’t think it’s unhealthy, but this is the addict talking. I look at what we do as craft. Not everyone feels the same way. Many of my clients don’t. They see it as a means to an end and I can’t blame them for that. They have their own obsessions.
The hidden design cost of ‘free’ software
You’re paying through the nose for ‘free.’ Any business that designs software at any level—and that means nearly all of us—is paying for ‘free.’
I had that thought after hearing another startup idea that wants to be the Facebook of ________ (enter business vertical here). It occurred to me that there’s an ever widening UX gap between ‘free’ tools like Facebook and the websites and apps other businesses are making for their audience.
The death of the design shortcut
I always say no to people looking for shortcuts. It’s painful. Not because I don’t want to help. On the contrary, I love helping people improve their business. But I can’t help people who have the wrong perspective on what they need.