A different face for medical professionals to turn to.

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Medical Licensure Group provides the extra hands and heads needed to streamline the licensing process for busy medical professionals — a much appreciated and exemplary offering from a small niche industry. They pride themselves in providing their expertise with licensing hassles so physicians don't have to. Considering their competition all had nearly identical websites, it was our job to prescribe a unique and engaging site that promotes one very important and distinguishing characteristic—Ease of use, especially when it came to the sign-up form itself. We advanced a number of remedies to their online ailments:

  • In-line validation was included for the lead form—meaning that if a user misses a required field, they won't lose all information on the page when “Submit” is clicked.
  • We also built in a "Save My Progress" function, which allows the user to complete portions of the form at different times without having to re-enter any information.
  • Since competitors had practically identical sites, it was our goal to take a distinctly different approach to the site's visual representation.

As a result, Rise created a look for MLG that speaks to medical professionals, while standing far above the competition and guiding users to their desired destination easily.

Project Objective

Services Provided

User research
Product planning
Competitive analysis
Online branding
Interaction design
Content strategy
Usability testing
Visual design
Logo design
Site production

Technologies Used

AJAX
CSS3
Custom web application
eCommerce
Standards compliant codebase