Our hardest hump in the road was that of identity. The product was credible, the experience was there, but it lacked an engaging face to bring in their audience. If we build it, they will come. This was our approach, and it worked! From the ground up we branded Live Africa and created a polished logo exemplifying what they’re all about, and brought the experience of Africa to the fingertips of web-sifting travelers.
- Identity development was a big portion of the start of this web project. It really took getting that finalized logo before we were able to move forward. It took about 3 rounds of revisions to finally get the right message across and it soon became the emphasis of not only the website but an entire customer admin network.
- The primary goal with this project was to lead users to book safaris, and we relied heavily on vivid imagery to create that desire. The visuals and copy had to work together to tell an exciting story and invoke the African safari experience.
Safari seekers can now join the pride and Live Africa—An untouched adventure awaits!
Live Africa
Project Objective
Services Provided
Content strategy
Visual design
Logo design
Site production
Technologies Used
Custom web application
Standards compliant codebase