Central Florida Postal Credit Union has long established their friendly face as the postal workers bank of choice. However, now that CFPCU is marketing to the masses and hoping that all walks of life will enjoy the many perks of joining a credit union, they were in need of a snazzy new site to boost their brand. Rise was up to the challenge and began building out this banking monster in hopes of creating a seamless banking experience and an inviting atmosphere to educate new visitors on why CFPCU is the way to go. The Rise Team offered up all of our efforts and talents to provide the best buildout imaginable, included in their extensive project we focused on:
- Creating a compelling, unique selling proposition and call-to-action to increase member conversions from the website
- Building the site on top of a custom configured Drupal framework for easy content management by the CFPCU marketing team
- Integrate all of CFPCU's third party online management tools for their members to apply online, manage their accounts and more
The result is airy and open with a neighborhood community feel and streamlined functionality. Current members and new interests alike will find exactly what they’re looking for and be able to connect to the warm faces at CFPCU with ease. Congrats CFPCU, and thanks for joining the ranks of Rise success stories!