Casa Serena's digital strategy gets a full renovation.

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When Maureen Chang, founder of the invite only, executive summit destination approached Rise to design a website that speaks directly to the hot spot’s exclusivity and superiority in amenities and elegance, we happily obliged. Casa Serena offers top-tier executives an unforgettable business experience coupled with the 5-star luxury and service they expect in a vacation destination. With award-winning golf, spa and impeccable grounds to roam, Casa Serena is a coveted spot for traveling businessmen and available only to those who are specifically asked to attend. In addition to creating a sophisticated design, Rise was tasked with including some imperative elements adding the destinations appeal:

  • Provide seamless user interaction with simple pathways to information.
  • Keep its air of exclusivity by not being accessible to general web traffic, as it is an invite only destination.
  • Provide information on the supreme golf course, chateau and amenities.
  • Implement a slideshow gallery to highlight the grounds of Casa Serena and the exterior/interior of Chateau Roztez.
  • Provide users with ample background information that speaks to the history and passion behind the development of destination.

The result is a premium web-space that not only conveys the exclusivity of the property, but dedicated vision of the founder. Casa Serena will continue to “Wow!” her lucky patrons, but now with a website to match her elite personality.

Project Objective

Services Provided

User research
Interaction design
Content strategy
Visual design
Web writing
Site production

Technologies Used

Standards compliant codebase