Perhaps the largest part of being a cutting edge digital agency is staying on top of the latest advancements in the digital field, whether it’s in the world of social media, marketing, or various programming languages.

It should come as no surprise then that in addition to the litany of ways you can already share the content you find here at the Rise Blog, we have incorporated a new addition: Google’s +1 button, right there at the bottom of this blog.

What’s with this new +1 button from Google?

As far back as March of this year Google was talking about the impending release of a social layer to their search rankings. The idea behind it was to give users a way to quickly and clearly convey to those in their sphere of influence that a given website, blog post, or recipe page was worthy of a look. Thus, the +1 button offers a shorthand, digital version of being able to say “this is pretty cool”, as Google explains.

So, how does one get started +1-ing things?

It’s pretty simple, actually. The first step is to make sure you have a public Google profile. Once that is in place, you’ll be able to +1 articles, blog posts, and websites to your heart’s content and it will be visible to anyone from your Google profile. Not only that but those with connections to your email address will see your +1s when they go to search for things on Google and you’ll be able to see recommendations from those with connection to your email address when you conduct searches as well.

For those of you who prefer a visual explanation to a written one, Google has been kind enough to supply the following:

You can also view Google’s own +1 FAQ page.

Now that you have a working idea of what the +1 button will do for you, what might it mean to the world of online marketing, SEO, and the like? For those answers, we approached Rise CEO Stephan Barrett.

“I like the idea of enhancing search results with recommendations from your network. The connection of the populace to the results they approve is going to fundamentally change the way search engine optimization works, or doesn’t work, in the future.”

So, what do you think of the addition of the +1 button? Will it skyrocket or fizzle? More importantly, do you see yourself using it? If your answer is yes, feel free to let us know by +1-ing this post. :)

Join the conversation.