Blog posts about Social Media.

Facebook Graph Search: What it Means for Your Social Media Strategy

3 months ago in Social Media

Recently, Facebook announced the beta release of a completely new search feature on their website: Graph Search. Graph Search is to social search what Google is to the web. Yes, it will likely be that big. Here’s how it works. More »

Negative Feedback on Facebook Affects Campaign Reach

5 months ago in Social Media

You’ve probably noticed that your digital marketing campaign is getting significantly less reach on Facebook. It’s because Facebook made some pretty dramatic changes to its EdgeRank algorithm recently. More »

Why a LinkedIn Company Brand Page Should be Part of Your Social Media Strategy

7 months ago in Social Media

Not so long ago, LinkedIn’s redesigned brand pages were offered exclusively to big-name brands like CitiGroup, Hewlett-Packard, Philips, and HubSpot. Now, LinkedIn is making these revamped pages available to all its corporate users, more than 2 million companies. More »

How to Achieve ROI with Social Media Marketing

10 months ago in Social Media

Social media can be a time sink, both personally and professionally, and if you don’t see a healthy return on investment (ROI), it’s easy to give up. So does social media work? Well, yeah, if you do it right. More »

3 Big Things You’re Doing Wrong With Your Facebook Strategy

10 months ago in Social Media

Facebook has been around since 2004 and by now, most companies have figured out that it could be a powerful marketing tool if used correctly. There are 901 million monthly active users as of the end of March 2012, and 526 million of them are active daily. More »

The Science of Digital Friendship

1 year ago in Social Media

Some people say digital friendships are superficial. On a whole, we disagree. For meeting new people, staying in touch, and taking your relationship to the next level, social networking sites, especially Facebook, offer many tools to help you on your way to building and maintain a strong digital friend base. More »

Why Your Business Should be Social

1 year ago in Social Media

The internet is social. Plain and simple. According to their respective websites, Facebook had more than 483 million active daily users in December 2011, 500 years worth of YouTube videos are watched via Facebook every week, and Twitter produces more than 300 million tweets per day from 300+ million registered users. More »

3 Timeline Tips for your Facebook Business Page

1 year ago in Social Media

Like user profile pages, Facebook has now rolled out Timeline pages for businesses. The new features are not only eye-catching, they have a lot of fresh components that can be integrated into your social marketing strategy. Here are some tips to make your redesign really stand out. More »

4 Steps to Creating a Social Media Strategy and System

1 year ago in Social Media

Creating your company's brand voice is about more than just designing your fully-owned media spaces, like your website and blog. It's just as important to customize, align, and update your partially-owned social spaces, like Facebook, Twitter, Google+, Instagram, and others. More »

Digital Trends from 2011 That Will Shape 2012

1 year ago in Social Media

All signs point to 2012 building upon the digital trends of 2011. That means more competition for established devices like the iPhone and iPad, more fluidity and interactivity between devices, and more social sharing. Here are some of our bets for how the trends of 2011 will shape the coming year. More »

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