1 day ago in Search, Social Media, Strategy
In the world of digital marketing, it’s a tough battle for visibility. But what makes for a more important ally, search or social? With limited resources, how do you choose? These questions are exactly why we decided to hold a Battle Royale: Search vs Social. Who will win in this epic battle? Read on to find out! More »
34 weeks ago in Search, Social Media, Strategy
Perhaps the largest part of being a cutting edge digital agency is staying on top of the latest advancements in the digital field, whether it’s in the world of social media, marketing, or various programming languages. More »
1 year ago in Search
1 year ago in Content, Search, Social Media, Strategy
The word digital has been tossed around for a while - digital watches and clocks, the internet, electronics, and now digital marketing. So why is everything digital suddenly so new and fresh again? Let’s take a moment to dissect the word that is so widely-used these days. More »
2 years ago in Search
Many of our clients ask us about "meta tags" when we perform fundamental search engine optimization techniques. Our reply? Don't waste your time. Here's the story of the death of the meta tag keywords attribute.
First a little history on the meta tag keywords attribute or what is popularly know as "meta tags".
More »
2 years ago in Search, Strategy
The old local business results 10 pack was information rich, but user experience challenged. The new local business results feel like a breath of fresh air for the weary searcher.
Last week Google redesigned the local business results ten pack, well formerly ten pack. Now it's a seven pack, but we'll get into those implications in a bit.
The local business results are the map plus business listings that appear when you search for a product or service local businesses provide. Google figures, since you're not going to travel to the ends of the earth for carpet cleaning or a dentist, they'll show you local results along with or often above their national or global search results. More »
3 years ago in Search, Strategy
In a world of e-revolution, where electronic store fronts are taking a competitive marketing approach, your organic internet search placement is becoming crucial for success. A normal query on a search engine often turns up hundreds if not thousands of matching web pages and only ten matches are displayed on the first page — are you in the top ten? If you're not in position one on the first page, third or fourth can be just as beneficial. Of course the higher your site is positioned, the higher its exposure and opportunities for capturing visits from engaged customers. Top ranking gets an estimated 56% of the clicks from searches. Second and third place get about 14% and 12% respectively. It pays to be number one. As we all know, there is no Search Engine Optimization (SEO) formula for placement, just methods to follow to beat out your competition and obtain higher rankings. More »
