Is it important that your website be visually appealing? Of course! Design is one of the key aspects to forging a connection to your customers and having a solid design strategy will help to keep your digital marketing campaign alive and well. Having a website that stops at pretty could be an issue, though.
At Rise, we thrive on making it easy for our clients to make meaningful connections to their customers. As a result, the sites we design are more than just marketing brochures. They all include elements of functionality that help businesses and their customers. The following are some ways your website might be used to help smooth out operations.
Improve External Communication
Companies that make their customers’ lives just a little easier by saving them time and a trip to the office will improve their chances of customer retention and referral. Whether it be accepting online loan applications, like at Sterling Finance Company or insurance quote requests like at Gilbert RV Insurance, making it easier for your customers to access you is key to making your website functional as well as beautiful.
It’s gotten to the point where customers expect that kind of ease and functionality in a website. Not offering operational services is becoming akin to not having up-to-date contact information and it will cost you leads.
Improve Internal Operations
Some operations don’t need to be public-facing. Websites that perform essential tasks for employees will not only increase efficiency and decrease wasted time and resources, they will make for a happier workforce.
Customer-facing elements like online loan and insurance quote applications will have a backend where employees can access and organize customer information. This will save time from having to manually input or scan customer forms and may expedite approval processes, savings which can be passed down to customers.
Companies may also benefit from a whole intranet that will assist employees with scheduling, company updates, and training and education. Having these functions rolled into a single website will ease the learning curve for new employees as well as be friendly to the budget.