Breaking up is hard to do. I understand. A relationship is a significant time commitment and it can be painful to realize that it’s turned toxic, that you’ve out-grown each other, or perhaps you weren’t really all that compatible to begin with.
Similar to with a human significant other, it’s important to know when it’s time to cut ties with your digital marketing campaign. Here are five sure signs that it’s time to have a serious heart-to-heart with your marketing strategy.
You're totally incompatible
You have a set of goals and values central to the heart of your company and stick to that when reaching out to new customers, strategizing with the board of directors, or catching up with established clientele. The trouble is, your website and social media sites are saying something completely different behind your back! This can cause mass confusion for potential customers and make the current customer base feel like they’re putting their trust in shaky ground. The best case scenario here may be heavy duty couple’s counseling and a major overhaul of all marketing outlets, but it may be time just to re-think everything from the ground up.
When he or she just can't say I love you
When the relationship started you and your marketing campaign were inseparable. There was tons of new activity that generated fresh leads and life was good. Lately, though, no one's been leaving comments or liking your statuses. There’s no buzz, even fewer re-tweets, and forget about those special little thinking of you gifts you used to receive. If your marketing strategy isn’t giving you the love that you need, it may be time to cut and run.
You find your eyes wandering
It’s late. You’re alone. But instead of getting a jumpstart on tomorrow’s work, you find yourself surfing the net, navigating around (gasp!) your competitors’ websites! If you're site isn’t interesting to you anymore, it's surely not going to be interesting to anyone else. I understand that it’s perfectly normal that some of the shine wears off over time, but even a little change can make you see your site again in a whole new light. Maybe it's time for a makeover, or at least a content overhaul?
The relationship just isn’t progressing
More than even public arguments and bad publicity, stagnation is the enemy of your digital marketing campaign. When you find that you're not growing, the sites aren’t growing, and your followers aren't growing, it’s time to take serious action. No one will know how great your company is if you’re not generating fresh, active owned, paid, and earned media.
Your friends stage an intervention
Maybe things have been bad for a while now. Maybe you just don’t want to listen to that little nagging voice in the back of your mind. But if you won’t do it for your subconscious, do it for your friends. If it's so bad that your fans and followers have to step in... come on... it's time to listen to their advice.
Okay, quiz time! In your mind or on a spare scrap of paper, answer true or false to the following statements:
- You don't believe in what your website says about you anymore.
- You haven't had a visitor, call, or lead from your website in a long time or, or the numbers have dramatically decreased.
- You find yourself bored with your design strategy.
- You can’t remember the last time you updated the content on your homepage.
- At least one loyal friend has recently started hinting that change can be a good thing.
If you answered even one with “true,” then your marketing campaign is running at less than 100% and it’s time to seek outside help. Call our hot line and we'll be happy to assist you.