Even if you have the best blogger in the world (maybe even it’s you!), mixing it up never hurts. Bringing in a guest blogger every now and again makes both content and business sense; here are five reasons why.
1. Increased Site Traffic
Well-known bloggers bring with them readers of their own. This means increased traffic to your site—and a potential increase in leads to go with it. At the very least, readers who follow your guest blogger may become regular readers of your blog as well. This will help to increase knowledge about your company and the stellar content on your site and further establish you as a thought leader.
Plus, publicizing a guest blogger is not (exactly) tooting your own horn. The blogger will welcome the extra boost and you can generate extra social media buzz without feeling like you’re bragging excessively.
2. A Fresh Perspective
A guest blog even every two to three months may get the creative juices going for your team as well as provide a welcomed change of voice for your readers. Everyone has a different point of view based on the sum total of their personal experiences. Utilize the diversity of others in your field (directly or peripherally) to bring a shiny new outlook to a tired topic, imagine up something completely new, or bring two topics together that weren’t ever correlated before.
3. Boost in your Search Engine Optimization
Chances are, if you let someone else blog on your website, that person will want to promote their work on their website and social spaces. Which means at the very least, you’ll get a couple natural links to your site. And if it’s great content, then you’ll probably earn more than that. These links add to the perceived value of your content and can give you a boost in your search engine rankings.
After all, when it comes to search engine optimization, you want to have high-quality content on your website with natural looking links (not spammy looking links) pointing back to it. With the new search engine optimization developments in 2012, guest blogging is one of the best ways to gain links without getting penalized by Google.
4. Education and an Expanded Knowledge Base
Niche bloggers live in a small world all their own. The great thing about that is, in addition to teaching your readers loads, they may even teach you and your team a little something, too! Take the time to pick their brains and get to the heart of their passion and at the very least you may be inspired to take a closer look at their particular niche in the future.
5. Opportunity to be a Guest Blogger too
Fair is fair after all, and if you benefit from someone else posting on your blog, chances are that person would also benefit from your expertise and insights. And chances are, influential companies will have a flock of regular readers who, if they like what you wrote, will likely seek you out in your home territory and start following you too.
Moreover, getting your name (and your company’s name) out on as many relevant pages as possible will improve your SEO ranking and establish you as a pillar in your field.
That being said, we’d like to propose a trade! If you’ve got insights you’d like to share with the Rise-averse readers, give us a call at 407.965.0689! We’d love to hear your perspective and see if it would make sense for us to write for each other.