Posted 40 weeks ago (August 10, 2011 at 9:35 AM) in Content
It’s time again for a look at a topic we covered on the Business Blog at COLOURlovers.com. We’re taking some of the best ideas we’ve come up with there and looking at them through the lens of web design.
We hope you enjoy!
As many of you know, much of the work we do at Rise is in the digital realm. We strategize, design, and build primarily for the web. We will, however, have clients come to us needing a new business card designed or a logo redesigned or a mailer constructed. What all of those share in common is that they must be able to be seen, not just on a computer screen but printed out. And while we are diligent in making that translation from web to print, every once in a while the conversion is a little bumpy.
So, when that business card comes back looking red instead of magenta or dull blue instead of bright cobalt, what gives? Does the printer not know what they’re doing (assuming you use a professional printer)? Are your electronics scheming against you (sometimes I swear my computer gives me funny looks)? Are your eyes finally giving out on you?
Rest assured, none of these is likely the issue. More often than not, issues at the printer usually have to do with 2 things: the difference between the RGB palette belonging to computer screens and the CMYK palette at the printer and image resolution.
If you’d like to read the rest of the post over at COLOURlovers, you may do so here. Be sure to leave some comment-love for us, if you don’t mind. We love dialogue. Enjoy!