Posted 40 weeks ago (August 8, 2011 at 2:18 PM) in Content
As you know, we’ve been writing for the Business Blog over at COLOURlovers.com. We wanted to take some of the themes we’ve written about recently and share them specifically for web designers, graphic designers, and design agency-types out there. We hope you enjoy!
There are a great many challenges out there for designers. This is especially true when working to create a brand for clients both in color choice, generally and how those colors are used in a logo, specifically. The question becomes how to create a logo and choose colors that fit the industry your client belongs to without making them seem average, receding into a sea of commonplace color choices.
Examples of color cliches are rampant: We go for a visit to the doctor and the walls are a lovely, quintessential pale mint green. We go to grab a burger and milkshake somewhere and the decor boasts the archetypal red, black, white, and chrome (I’m looking at you, Five Guys, Checkers, McDonald's, Steak ‘n Shake, and In-N-Out Burger!). We sit down with a banker, lawyer, or sales representative and are surrounded by dark wood and conventional creams.
In moving forward for our clients, we have two options:
- Conform to the colorful (and time-tested) cliches OR
- Break tradition and stand out from the crowd
You can read the full-color post over at COLOURlovers. Be sure to leave some comment-love for us, if you don’t mind. We certainly appreciate it.