5 weeks ago in Branding, Content, Design
Who are your target customers? Are they like you? Older? Richer? Shyer? Taller? What are their goals and desires? Strengths and weaknesses? Knowing and understanding your target customer base is one of the first steps to reaching them on a personal level (so important!). One of the best ways we know to do that is to create personas. More »
13 weeks ago in Branding, Strategy
Thought leadership is one of those entrepreneurial spirits that make good men and women into great ones by refusing to settle for mundane solutions and embracing fearless creativity. It’s not easy, but those with the drive have the chance to do nothing less than change their world. Our questions to you are: Why not your company? Why not now? More »
20 weeks ago in Branding
It used to be pretty straightforward: You wore the right outfit, showed up on time, spoke clearly, and gave a firm handshake. The first in-person meeting was quick and by the time it was over you had presented your brand. Today things are a bit more involved, but how you present yourself to the world - the brand you build - is as critical to your success as ever. More »
22 weeks ago in Branding
As the internet continues to grow and its offerings become more robust, so do your options for presenting your personal brand! More »
50 weeks ago in Branding, Us
From the desk of our very own Brand Manager extraordinaire, Dawn Borglund offers her thoughts on the role of a Brand Manager in helping your current and future digital design endeavors succeed. More »
2 years ago in Branding, Content, Design, Strategy
Seth Godin posts on "The first question every web site designer must ask" where his hypothesis is that most sites (except for musicians, artists and web 2.0 companies) need to focus on the message and action they want their website users to take, instead of drasticing website users with "cutting edge, clever or slick" design. More »
