Behind the Scenes of Logo Design

Posted 40 weeks ago (August 11, 2011 at 9:54 AM) in Content

On July 12th, we crafted a post over at the COLOURlovers.com Business Blog giving a sneak peek at what our logo design process looks like here at Rise.

What’s your logo design process like?


The logo design process is intriguing, both from the designer perspective and from a client’s point of view. That said, it is a very different process depending on which vantage point you are looking from!

On the client side, I’m told the whole operation tends to go something like this:

• Meet with the designer
• Designer goes and does some “stuff”
• Poof! Logo options appear!
• If needed, meet with the designer again to go over any changes
• Designer does some more “stuff”
• Poof! I have a logo!

Well, COLOURlovers, I’d like to let you in on what that process looks like for your designer. Because, as any designer will tell you, we’d love to have logo creation be as simple as saying “Poof!” But, it’s a wee bit more difficult than that. I want to peel back the curtain to demystify how we move from a blank page to a logo that works on Blackberries, billboards, and business cards. Go ahead; you’re allowed to peek.


If you’d like to read the rest of the post as well as see some fun examples of what the process looks like, head on over to COLOURlovers.com.

While you’re there, if you wanted to leave a sweet comment, we’d appreciate it.