4 years ago in Business Design
I'm a big fan of Seth Godin's books and blog posts. He wrote today about rapid change, citing the newspaper industry as an example of going sixty to zero overnight.
One prediction in his blog post that stood out to me was "Prediction: 90% of your sales will come from word of mouth or digital promotion by 2011. How do you change what you're doing today to be ready for that?" More »