3 weeks ago in Content, Us
What comes to mind when you think of warriors? Decisiveness? Stamina? Brute strength? ODOR? Us, too!
Recently, Rise’s very own Dawn and Kelly ran the Warrior Dash in Lake Wales, Florida, an unassuming town about 90 minutes’ drive southwest of Orlando. More »
4 weeks ago in Content, Social Media, Strategy
There are three types of media used in traditional marketing: Owned, paid, and earned media. It gets really interesting when you apply those concepts to your digital marketing strategies. Especially when you start looking at what happens to your bottom line. More »
5 weeks ago in Branding, Content, Design
Who are your target customers? Are they like you? Older? Richer? Shyer? Taller? What are their goals and desires? Strengths and weaknesses? Knowing and understanding your target customer base is one of the first steps to reaching them on a personal level (so important!). One of the best ways we know to do that is to create personas. More »
6 weeks ago in Content, Design, Strategy
If you've been keeping up with our blog, you know that we've got some serious beef with how some folks do mobile. But rather than leaving you hanging without a solution, we've outlined some tactics on how to make a good mobile site using the Rise philosophy. More »
7 weeks ago in Content, Design, Strategy
As more people use phones and tablets to browse the internet, interest in having mobile-friendly sites has exploded. With good reason too! According to our friends at Mashable, one half of all local searches are performed on mobile devices and by 2014, mobile internet usage will be greater than desktop usage. More »
