Blogging is becoming an instrumental part of website strategy and design. It seems that more companies are installing blogs on their websites to help generate excitement about their products, educate current and potential customers and promote two-way communication. A blog is not only a great way to sell or promote your product -- you can also sell yourself as an expert in your company's field. Below are 10 reasons why you should start blogging if you aren't doing it already.
1. Establish yourself as an authority in your company's industry.
You know your business inside and out, so why not blog about your knowledge to others who are wanting your services or products?
2. Educate people.
People are always wanting to learn more about something that they are interested in purchasing, so why not become a teacher?
3. No better way to market or promote yourself.
This is probably one of the cheapest avenues to help market or promote yourself to potentially millions of people.
4. Connect with others in your field of expertise.
Easy way to form a network and get opinions and feedback from others in your field.
5. Express your thoughts and opinions.
You have created an online network -- who better to express your thoughts and opinions to than those who want to listen?
6. Make a difference.
Through your blog posts you can make a difference in someone's buying process or opinion.
7. Stay relevant.
Things are constantly changing in your business and you must keep your customers up to date.
8. Expand your viral marketing.
Now you have information that you would like your customers, or colleagues, to push by tweeting, Facebooking or forwarding onto friends.
9. Feedback and track.
Now you have a great tool that allows your network to provide feedback, letting you track your success and make adjustments where necessary.
10. Make money.
By promoting your products, knowledge and business you should begin to see new revenue.
Get started today! Become an expert! Promote your business!