1 day ago in Search, Social Media, Strategy
In the world of digital marketing, it’s a tough battle for visibility. But what makes for a more important ally, search or social? With limited resources, how do you choose? These questions are exactly why we decided to hold a Battle Royale: Search vs Social. Who will win in this epic battle? Read on to find out! More »
1 week ago in Strategy
It’s the time of year when people take extra time to show how much they care about the people in their lives. And while there’s no harm at all in taking part in the Valentine’s Day fun, why stop now? More »
2 weeks ago in Strategy
Breaking up is hard to do. We understand. A relationship is a significant time commitment, and it can be painful to realize that it’s turned toxic, that you’ve out-grown each other, or perhaps you weren’t really all that compatible to begin with. More »
3 weeks ago in Content, Us
What comes to mind when you think of warriors? Decisiveness? Stamina? Brute strength? ODOR? Us, too!
Recently, Rise’s very own Dawn and Kelly ran the Warrior Dash in Lake Wales, Florida, an unassuming town about 90 minutes’ drive southwest of Orlando. More »
4 weeks ago in Content, Social Media, Strategy
There are three types of media used in traditional marketing: Owned, paid, and earned media. It gets really interesting when you apply those concepts to your digital marketing strategies. Especially when you start looking at what happens to your bottom line. More »
5 weeks ago in Branding, Content, Design
Who are your target customers? Are they like you? Older? Richer? Shyer? Taller? What are their goals and desires? Strengths and weaknesses? Knowing and understanding your target customer base is one of the first steps to reaching them on a personal level (so important!). One of the best ways we know to do that is to create personas. More »
6 weeks ago in Content, Design, Strategy
If you've been keeping up with our blog, you know that we've got some serious beef with how some folks do mobile. But rather than leaving you hanging without a solution, we've outlined some tactics on how to make a good mobile site using the Rise philosophy. More »
7 weeks ago in Content, Design, Strategy
As more people use phones and tablets to browse the internet, interest in having mobile-friendly sites has exploded. With good reason too! According to our friends at Mashable, one half of all local searches are performed on mobile devices and by 2014, mobile internet usage will be greater than desktop usage. More »
8 weeks ago in Social Media, Strategy
All signs point to 2012 building upon the digital trends of 2011. That means more competition for established devices like the iPhone and iPad, more fluidity and interactivity between devices, and more social sharing.
Here are some of our bets for how the trends of 2011 will shape the coming year. More »
9 weeks ago in Strategy
Oh yes, it's the most wonderful time of the year. The weather's turning colder, people are spending more time with loved ones, exchanging gifts, sharing fond memories, and the good cheer flows like egg nog. More »
