Our crew’s perspective on ideas that move people.

Find the model, then light it on fire

1 month ago in Business Design

I recently read an article from Brad Feld, the well-known venture capitalist and co-founder of the Foundry Group and Tech Stars, on the new book from Clay Christensen titled How Will You Measure Your Life? In the book, Clay uses lean startup business concepts to talk about personal relationships in a way that helps people act with more intention. More »

It’s nothing personal.

2 months ago in Business Design

Doing it “for the money” doesn't work any more – for ourselves or the businesses we work in. It especially doesn’t work for our customers. Customers expect more today. And it has to get personal. More »

I Love You Till I Don’t: Brand Loyalty in the Modern Age

3 months ago in Business Design

With Valentine’s Day just around the corner, I am reminded how fickle we are as humans, especially in the presence of choice. It’s so easy to confess love for a product or service and the company behind it. It’s not so easy to stick with them through thick and thin. Your customers take no vows and it’s certainly not ‘till death do us part.’ More »

We go way back with prolinQ. Now we’re way ahead.

3 months ago in News

You kids don’t know what it’s like without Mobile Apps. Back in our day, we used to have to run mobile applications on a laptop with an internet card! Sorry, we found an opportunity to sound old and wise and we jumped on it. More »

Facebook Graph Search: What it Means for Your Social Media Strategy

3 months ago in Social Media

Recently, Facebook announced the beta release of a completely new search feature on their website: Graph Search. Graph Search is to social search what Google is to the web. Yes, it will likely be that big. Here’s how it works. More »

Best Practices for Operating and Optimizing in a Mobile World

5 months ago in Digital Campaigns

The signs are clear: mobile isn’t going away. With more than 4 billion users world-wide who connect to the web via smartphones (searchengineland.com), if you don’t currently have a mobile strategy, you are going to be left behind (if you haven’t been already!). More »

Negative Feedback on Facebook Affects Campaign Reach

5 months ago in Social Media

You’ve probably noticed that your digital marketing campaign is getting significantly less reach on Facebook. It’s because Facebook made some pretty dramatic changes to its EdgeRank algorithm recently. More »

User-Centered Design: More than Button Placement

5 months ago in Digital Experiences

We’ve all heard the buzzwords User-Centered Design. It’s ubiquitous and has come to mean everything from intensive research and analysis to button color and placement. More »

3 Tips for Trimming the Fat from your Digital Marketing Campaign

6 months ago in Digital Campaigns

You’ve decimated the turkey, stuffing, cranberry sauce, and pumpkin pie and although it’s popular belief that Thanksgiving dinner contains no calories, perhaps you’ve started thinking about trimming some fat More »

Lessons For Your Company From Zappos’ Recent Court Battle

6 months ago in Business Design

Despite the fact that basically no one actually reads the terms of service on a website, they are vitally important – especially to law makers and upholders. More »

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